Crayola is a brand known for inspiring creativity in budding artists, classically known for their tangible crayons, markers, pencils and paints; they’ve stayed true to their roots but have added a surprising digital spin. There is no denying that kids have become increasingly more tech obsessed, so how do you keep them interested in offline activities? If you are Crayola you introduce some cutting-edge digital platforms that bring their drawings to life. ClearVISION/CorporateProfile host Annamaria Stewart, heads to the North American International Toy Fair to check out Crayola’s Color Alive and gives viewers a sneak peek at the Motorized Crayon Carver and Crayola Creations Thread Wrapper.

This episode is currently airing on ClearVISION, an innovative in-airport TV network which features the best entertainment, news, music, and sports programming for travelers.

To learn more about the products featured in this episode visit:
WWW.CRAYOLA.COM