Today’s brand spotlight is on a classic doll company made for all generations of girls: Madame Alexander, it’s a brand started by a female entrepreneur over 90 years ago and has since immortalized many notable female characters throughout history and pop culture in a style that has become synonymous with the brand. Although the company is rooted in history they continue to surprise us with their ability to change with the times. ClearVISION/ Corporate Profile Host Annamaria Stewart, visits the Madame Alexander booth at the New York Toy Fair where the company unveiled its new look across their play, baby, and collection lines. She also gives viewers a look at some of the new dolls fans can look forward to in 2015 and if you’re into NASCAR it’s a pit stop you won’t want to miss.

This episode is currently airing on ClearVISION, an innovative in-airport TV network which features the best entertainment, news, music, and sports programming for travelers.

To learn more about the dolls featured in this episode visit:
WWW.MADAMEALEXANDER.COM